Who we are and what we are all about
Frontliners Travel Group is the mother ship, the hub of a new and brilliant way for thinking about and delivering extraordinary travel service experiences for our clients.
The travel industry is undergoing massive change brought on by 2 years of global pandemic. This has created room for disruption and innovation; it has created an opportunity to think differently.
We’re not just an agency …
We are leading in this new world of travel by creating, developing and managing an interconnected set of travel services or, as we prefer, experiences. These experiences are coherently organized and designed to maximize a lifetime of value and benefit for our clients and our Independent Travel Professionals. In delivering these experiences, we maintain laser-like focus on the consumer and their individual needs.
We’re building community
Each of our 4 business units …
… work collaboratively together to not only meet the needs of travellers, but also to build a strong sense of community, locally and globally; a community that includes our clients, our prospective clients, our Independent Travel Professionals and anyone who believes the world is ready for change.
We’re committed to using the power of business as a force for good
It turns out that we’re not alone in this commitment. Certified B Corporations – ‘B Corps’ – stand by this commitment as well, and it is our goal to attain our certification. But while we’re working on making it official, we’re not waiting for certification before we implement B Corp guidelines into our day-to-day operations. We are proud to honour the declaration of interdependence:
The B Corp Declaration of Interdependence
We envision a global economy that uses business as a force for good.
This economy is comprised of a new type of corporation – the B Corporation – which is purpose-driven and creates benefit for all stakeholders, not just shareholders.
As B Corporations and leaders of this emerging economy, we believe:
- That we must be the change we seek in the world.
- That all business ought to be conducted as if people and place matter.
- That, through their products, practices, and profits, businesses should aspire to do no harm and benefit all.
- To do so requires that we act with the understanding that we are each dependent upon another and thus responsible for each other and future generations.
Our Mission and Vision:
Mission: We are building something remarkable & unique in the new world of travel.
Vision: A travel-focused experience that educates, inspires, enriches, and promotes good earth stewardship and a strong sense of community.
In other words,
- We believe in growing, nurturing and enriching our travel community and our world.
- We offer a personalized approach to travel experiences, not a self-serve, drive-through model
- We ensure a positive travel experience that starts before the journey begins and continues after the journey ends
- Our focus is on building experiences, community, stewardship
- through world-class, innovative and unique services
- with friction removed and delivered in extraordinary ways
Our Values:
We …
- are client-focused
- are honest and compassionate
- are inclusive, diverse and socially responsible
- act with integrity
- respect each other
- respect our clients
- stand by each other
- go the distance to help and support each other and our clients
- pursue pragmatism rather than perfection
- achieve extraordinary results
- give back, individually and collectively, whenever, wherever and however we can
Our Brands:
- Frontliners Travel
- The Travel Lounge
- &TravelPros
- The Fellowship of Frontliners
